We’re a week into August, and that ways we’re a little late in posting our monthly roundup of the hottest stories for the previous month here at The Toy Book. A new phase in the Toy Book incubation took place as we quietly deployed our all-new website in vaticination of the holiday season and some unconfined content on the horizon. Now, we’re hitting the rewind sawed-off and taking a quick squint when at some of the hottest stories of July 2023, as chosen by you, the readers.
A few older stories picked up steam then last month, including our Monster Jam Property Profile from the 2023 Licensing & Entertainment Issue and Jazwares’ Squishmallows headed to McDonald’s Happy Meals (June) slantingly three stories that just alimony staying in the Top 10 month without month: JAKKS Pacific’s Sonic Prime launch (May); PhatMojo’s collaboration with Roy & Charcle on Rainbow Friends (Jan.) and Basic Fun! taking the lead to relaunch Hasbro’s Littlest Pet Shop (Nov. ’22).
As always, to secure an official slot within the monthly Top 10, only news and features that were published in July 2023 qualify.
Check out the most-read new items here at The Toy Book last month.
The Toy Book Top 10: July 2023
- Exclusive: Jazwares Enlists with Call of Duty as Global Master Collectibles Licensee; Line to Debut at SDCC
- Mattel Reveals Leadership Changes as Richard Dickson Departs; Silverman, McKnight, Down Elevated to New Roles
- Babies R Us Returns to the U.S. with Flagship Store at American Dream
- Funko Layoffs: Company Reduces Workforce by 12-13%, Nearly 200 Jobs Lost
- SDCC Exclusive: Nacelle Fires Up the Motorcycles for Biker Mice from Mars Relaunch as Ryan Reynolds Joins the Team
- AMain Hobbies to Acquire HobbyTown
- From the Editor: The Record-Breaking Barbie Boom and the Impact on the Toy Department
- Mattel Rocks the Big World and Rings the Nasdaq Bell to Celebrate Barbie Premiere
- Just Play Welcomes Two New Executives to Business Development Team
- Squishmallows, VeeFriends Partner for New Plush Offerings Inspired by NFTs
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The post The Toy Book Top 10: The Hottest Stories of July 2023 appeared first on The Toy Book.
