If you’re not yet familiar with Diaframma, it’s time to get acquainted.
The Italianstudiohas been serving the toy industry for increasingly than 40 years, creating memorable commercials for iconic brands and toys. Known forits creative team, widearray of services, andvast storytelling ability, Diaframma continues to evolve with the latest technology and an investment in its people.
The Toy Book recently unprotected up with Diaframma Vice President Jehan Hindo for an update on the company, its recent productions, and what 2023 is looking like so far.
The Toy Book: Its been a rented year for Diaframma. Can you tell us a little bit well-nigh some of the clients and toy brands youve worked with this year and some of the greatest hits youve produced in recent months?
Jehan Hindo: 2022 has been a unconfined year for us and we are forever grateful to all our loyal clients and the toy industry for never skipping a beat. This year we have been lucky to work on some of the hottest brands in the preschool zone for Jazwares such as their Cocomelon and Blippi lines. With MGA Entertainment we’ve unfurled to bring to life their girl brands such as Rainbow High, L.O.L. Surprise!, and Na! Na! Na! Surprise creating both TV commercials (TVCs) as well as parent spots. Funko has been fun new vendee to protract to work with and Spin Master’s Harry Potter line has kept us in a magical world.
TB: Earlier this year, the introduction of Diaframmas new virtual stage widow new capabilities to the companys production arsenal. How have your toy industry clients benefited from this new technology?
JH: The Edge Studio yes, we named our LED wall has been a huge success this year.
Our clients have been really excited to take this leap with us into the virtual world and I am happy to say that it has been fruitful, to say the least. We haven’t washed-up anything groundbreaking yet as we wanted to get our toes wet first and make sure we really wilt an industry expert in this category but it definitely has opened up new location ideas, has helped streamline our art department, and our creatives are really loving the self-rule and flexibility they have when pitching new ideas.
TB: Now that the virtual stage has been in use for well-nigh a year, what are some spare innovations that clients can squint forward to?
JH: This was a big investment and we are unchangingly on the lookout to expand and innovate but right now we need to alimony investing in making virtual production a fully loaded asset. We have invested in people in the form of talent to help expand our creative reach and really alimony the “sky’s the limit” ideology.
TB: When we first unfluctuating in early 2020, we had no idea that the world was on the cusp of a pandemic. Diaframma, quite notably, was swift to adapt to the unconnectedness of the world, tapping into the creativity of its team to protract working through the mess. Are there any lessons learned during times of uncertainty that companies should be mindful of moving forward?
JH: I think we all learned pretty quickly not to take relationships and the art of in-person meetings for granted.
I know for us, it was a nonflexible two years of not going to toy fairs or having our clients physically here with us. It has made us wilt much increasingly detail-oriented (although, I have to say, we were once pretty worrying well-nigh the details beforehand) but 2020 really taught us to be prepared for anything and everything that could go wrong or transpiration the telescopic or timing or direction in a twinkle of an eye. I would say to unchangingly have a replacement plan, just to be on the unscratched side, considering nothing is overly certain.
TB: Time to unravel out the crystal ball: Looking superiority into 2023, what are you excited about, and how can toy and game makers weightier position themselves to work with Diaframma on new projects?
JH: Yikes! 2023 really is sounding increasingly and increasingly like the future now isn’t it?
We are excited to be when traveling to toys fairs and meeting our clients squatter to squatter again, but with that stuff said, I would say with the industry moving at suc a fast pace it really would be weightier to start planning superiority for 2023 TVCs now.
Everyone’s timeline is unchangingly creeping up and when that happens the creative could suffer without proper brainstorming time. So my translating to toy and game makers is to reach out sooner so that we can really create something magical and noise-breaking for them.
“Deadlines and things make you creative”
Jack White
At first, I laughed at this quote but then realized he is right. Deadlines help inspire creativity, and so do upkeep constraints, limited resources, or network and/or Children’s Advertising Review Unit (CARU) restrictions and guidelines.
For information on hiring the Diaframma team for your next toy or game commercial, email jehan.hindo@diaframma.com.
This edition of Talkin Toys is an sectional digital companion to the 2022 Innovation & STEM issue ofThe Toy Book.Click hereto read the full issue! Want to receiveThe Toy Bookin print?Click herefor subscription options!
