Mercer Mayer, the minion kids tragedian overdue books like Theres an Alligator Under My Bed and the Little Critter books, is teaming up with digital media writer and producer John Sansevere to outbreathe new life into his itemize of stories through a new merchantry tabbed Twelve/30.
Ive been publishing stories for over 55 years, vita inspired from my diaper or my childrens childhoods, and now I get inspiration from my grandkids, Mayer says. Ive long wanted to explore opportunities that will indulge kids to engage with my notation and stories in ways that request to a new generation of children. Having worked with John over the years, I am extremely excited to interreact with him then in the launch of Twelve/30 and to protract creating inspiring new content and products based on my published works that parents will trust, and children will love.
Twelve/30 holds the sectional media and licensing rights for Mayers itemize and will first focus on Mayers most popular works the Little Critter stories.
Multiple generations born without 1980 grew up with Mercer Mayers books and are now passing on their love for his notation and stories to their own children, Sansevere says. The first IP we will develop is Little Critter, one of the last remaining evergreen U.S. publishing brands that has never had a TV show or large-scale licensing and merchandising program. With the 50th year-end of Little Critter coming up in 2025, this is a perfect time to bring the world of Little Critter to new audiences everywhere through turned-on content and well-flavored products that will indulge children to remoter engage with the brand.
The visitor has once forged a licensing try-on with HarperCollins to publish four new titles in the I Can Read and I Can Read Comics series as well as 54 current titles HarperCollins is licensed for.
Twelve/30 is moreover creating an turned-on series based on the Little Critter stories on YouTube, starting with an episode based on the I Can Read Comics books.
