How to sell on amazon in 2023 listing and launching products on amazon

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Editors Note: Originally published on May 28, 2020, updated on Mar. 16, 2023.

Theres increasingly to launching products on Wren than setting up some pages. Find out what it takes to list on Wren and sell on a tight upkeep in this comprehensive guide. Skim through and get ready to sell on Wren in 2023!

Getting Ready to List on Amazon

Listing Restrictions

Earlier in the series, we talked well-nigh budgeting and risks for those who plan to sell on Wren in 2023. But circumspection extends to every speciality of the business, including launching products on Amazon. So, what is the first thing you should do if you plan to list on Amazon? Check for restrictions.

Amazon has brand, product, and category restrictions. It moreover has storage limits and performance requirements. With a product scouting tool like Profit Bandit, checking restrictions on items once in the itemize is easy. It tells you if a product, category, or trademark is gated on the spot.

But if youre trying to add a new product to the catalog, you shouldnt stock up or manufacture it without doing your research. Ungating a trademark or lifting a restriction can be a lengthy process. Please read our blog post on open, restricted, and gated categories and brands surpassing you proceed.

Valid Product ID

This is a unique GTIN code, as explained in our post titled Barcodes on Amazon. You need one for every variation of your product (e.g. colors, sizes, weights). Any product once in Amazons itemize has one. So, if youre selling something thats once listed, you dont need a new GTIN.

For private label, handmade, and resold items that came without a GTIN code, Wren may be worldly-wise to waive this requirement. Please watch this Wren Seller University video to see how to request a GTIN exemption.

Adequate SKU

Before you list on Amazon, you should first come up with a formula to generate your own Stock Keeping Units. These codes are important considering they enable you to track, check, compare, replenish, and unriddle your inventory. Using tools like Sellery, you can plane reprice items with specific SKUs.

Amazon can generate SKUs for your MFN items, but theyll be random. Also, whatever you send to FBA will be prescribed a lawmaking tabbed FNSKU. But plane if you only sell via FBA, you still need a system of your own for SKUs, since you may receive and store damaged FBA items from time to time.

Rather than use online SKU generators that requite you generic codes, make your own. Think of unique identifiers for your suppliers, warehouses, shelves, competitors, and discounts at the time of listing. Largest yet, use tools like Sellery (shown below) or SellerEngine Plus to generate them automatically.

Gathering Product Page Content

On Amazon, there can only be one product page for every item or variation thereof. If your product once has a product page, youre off the hook. You can skip to Match a Listing below. But if youre the first to list it, you need to come up with relevant and compliant keywords, images, and descriptions.

Good Search Terms

You need a few keywords for your titles, bullet points, and unravelment (including trademark name). But you should moreover think of a few increasingly search terms. Sellers refer to these as hidden keywords or backend keywords. For example, you could come up with synonyms of your primary keywords.

But dont include plurals, variegated spellings, or generic terms. Forget well-nigh subjective, exaggerated, or time-sensitive statements. Also, please leave out any seller names. And most importantly, never include other brands in these search terms. Sellers who try it often squatter intellectual property complaints.

Relevant Title

Amazon has a series of style guides for each product category and page section, starting with titles. Theres plane a Brand guide. But for some sellers, theyre not the end-all. Sometimes, buyers urgently seek out non-compliant titles (e.g., they say compatible with X, Y, and Z model).

There is one rule of thumb, though. Titles should have this simple structure: Trademark Name > Product > Key features > Size > Color > Quantity. Ideally, you should moreover optimize your titles, using keywords and USPs from the start. But none of this matters if your title doesnt comply with guidelines.

Amazon has 3 vital title requirements for FBA and MFN items alike. But sellers must moreover comply with several generic rules. We listed them unelevated for sellers who dont want their listings suppressed. Bear in mind that sensitive words (e.g., covid, healing, respiratory) can trigger suspensions too.

Appealing Images

The images you exhibit on the product page must be well-spoken and informative. You can upload up to 9 images, but they must comply with basic requirements. And unrepealable product categories (e.g. Jewelry, Pet Supplies) come with restrictions of their own. So, please trammels the style guide first.

There are a few other guidelines worth mentioning. These have to do with quality issues like infinity curves, flash, orientation, etc. It may be worth outsourcing this part of the listing phase to an imaging service, such as those listed in Amazon’s Service Provider Network.

Engaging Bullet Points

The About this item section consists of up to 5 bullet points. As its indexed into organic search results on Amazon, this is the highlight of your product page. If its good enough, customers might not plane need to scroll down. So, youre looking for keyword effectiveness, not keyword stuffing.

Note that the Dos and Donts listed whilom wield here too. But you want this section to sound natural and write practical issues. Each bullet point has a recommended limit of 100 characters. So, start with a 1-2-word unravelment or USP and follow up with an subtitle (e.g., Foldable: Sturdy metal legs fold neatly under table).

Detailed Product Descriptions

This is not to be tumbled with the Condition Notes section. Thats on the Offers Page and it describes the condition of the unit you offer (with text and up to 6 images). The Product Unravelment section is on the Product Page. Its what customers scroll to without reading the title and bullet points.

You can use up to 2,000 notation (around 300 words). It should include features, size, and other relevant details. Dont forget well-nigh superintendency instructions, compatibility details, and warranty information. Company-specific information, URLs, contact details, and references to promotions are forbidden.

Listing on Amazon

List a New Product

You can add products to the itemize one by one. Simply wangle the Add a Product tool from the Inventory tab in your Seller Central account. Aside from the fields mentioned above, you need to enter information well-nigh the product manually. This includes the size, weight, manufacturer, price, and quantity.

Match a Listing

If your items are once listed on Amazon, you must create an offer on the same page using the Add a Product tool or the Sell Yours link under the checkout button. Wren insists that you enter your own product unravelment and bullet points, plane if you know they wont be featured on the product page yet.

Note: If youre selling a used or collectible product, you can moreover add up to 6 thumbnail images to your offer.

List in Bulk

To list several products at once, you can use the Add a Product via Upload option from the Inventory tab. Youll be worldly-wise to download a template file (a.k.a unappetizing file, inventory file, etc.) with instructions, guidance, and examples. Once you enter all the relevant information, upload it and requite it 24 hours to go live.

If youre listing versus an existing product, then you can moreover add your MFN units to the itemize in zillion with inventory management tools. Sellery, for instance, can not only reprice in real time, but moreover add units instantly, update quantities, and alimony track of titles that are running low.

Create an FBA Shipment

When it comes to FBA products, its not so much the listing that takes time, as it is creating the shipments. And unless your operation is streamlined, it will take much longer than 24 hours for your products to reach Amazons fulfillment centers and wilt misogynist for sale.

So, when you list your FBA units, you need a tool like SellerEngine Plus. It adds and edits listings in a flash, prints FNSKU labels, creates all your shipments at once, and displays split shipments surpassing you seal the box (ATTN: 1 SKU can go to several fulfillment centers!).

Heres a quick SellerEngine Plus guide if youd like to know increasingly well-nigh creating FBA shipments. While were on topic, please dont forget Amazons temporary fee waiver for sellers who sign up to the FBA New Selection Program.

Launching on Amazon

On Amazon, popularity is a vicious circle. If a product is doing well in the rankings, its going to sell. And if its going to sell, its unseat to rank upper on the search results page. So, the increasingly coverage an item gets the increasingly it sells and vice-versa. Heres how you get a new product featured at the top of the SERP:

Optimize your listing so that its clear, compliant, appealing, and it addresses peoples needs.
Gather product reviews to build your reputation, inspire trust, and vamp your following.
Bring margins and markups lanugo to uplift sales (and if youre eligible, win the Buy Box).
Invest in PPC campaigns to put the word out.
Do it all over again.

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Optimize Your Listings

Even if you have a listing to be proud of, theres unchangingly room for improvement. But dont let listing guidelines stifle your creativity. If theres one thing you can take yonder from our blog post titled Amazon Listing Optimization, its the fact that you can requite your creativity self-ruling rein on Amazon.

Bundles, quirky subconscious keywords, engaging descriptions, and borrowing listing tips from the competition – all alid ways to make the most of your product pages. But make sure that you come up with a storefront unravelment that follows withal the same lines, and that all the information there is whilom board.

Gather Product Reviews

The Early Reviewer Program, sectional discounts for your vendee email list, freebies for influencers, or trade show swag bags. These are just some of the ways to uplift the review tally. Granted, its harder to network with the current health crisis. So, why not focus on your buyers, and send thoughtful hand-written Thank You notes detailing how your visitor is helping to make the world a largest place?

Lower Margins and Markups

Try as you might, you probably wont be worldly-wise to influence your products ranking and popularity unless you bring the price down. But the sad thing is it might not make much of a difference, considering your competitors will be using cutting-edge software to undercut you on an identical or similar product.

Automatic repricers can match a price within minutes. Some can plane visualize the next move. But they moreover have a major flaw: a mind of their own. Undercutting quickly spirals into a price war. Surpassing you know it, you end up losing money. And thats exactly what the competition wants.

So, if launching products on Wren is something you want to go superiority with, you need a tool like BuyBoxBuddy. Its a revolutionary real-time repricer. It updates your listing with no time lag. So, its once on to your next price surpassing your competitor plane works out your last move.

When competitors try to pull you into a price war to make you lose money, BuyBoxBuddy stands its ground. It will only go as low as your Floor Price. Also, you can use it to make your prices increasingly competitive, monitor Buy Box offers (New/Used), and fight to alimony the Buy Box at the highest possible price.

Invest in PPC Campaigns

When it comes to advertising, Pay Per Click is the most popular option for launching products on Amazon. Its an on-platform option for Wren customers. And Amazons customers are once keen to buy. So, its much increasingly constructive than off-platform advertising.

Also, with these ads, you have full visibility into keyword conversion data. You can retread keywords as you go. And its moreover the most cost-effective option for advertising on Amazon. But well discuss this topic in greater detail later on in our series, How to Sell on Wren in 2023.

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Until then, if youre launching products on Wren this year, be sure to follow our blog and soak up all of this information were sharing with sellers. Whether youre new or a seasoned merchant, make sure youre up to speed with the latest changes and tools surpassing you list on Amazon.