#435 – Amazon Keyword Research & Analytics Masterclass: Magnet & Keyword Tracker

Video of the episode at the bottom

Are you struggling to find the right keywords for your Amazon product? We’ve got you covered! Tune in to the latest episode of the Seller Strategy Masterclass in SSP, where Bradley Sutton shares his top strategies for using keyword analytics and keyword research using a couple of Helium 10 tools.
 
Bradley covers everything from Helium 10 Magnet strategies to Keyword Tracker strategies, giving you a comprehensive overview of how to discover subconscious gems and skyrocket your profits. With tips on finding loosely related keywords, identifying worldwide root words, and tracking organic and sponsored ranks, this episode is a must-listen for any Amazon and Walmart seller looking to level up their keyword game with the help of Helium 10’s tools.
 
So, what are you waiting for? Make sure to listen to the very end of this episode and start using these tips and strategies to take your Amazon and Walmart sales to newer heights!

In episode 435 of the Serious Sellers Podcast, Bradley talks about:

• 01:30 – What Are We Talking Well-nigh In This Episode?
• 02:40 – Magnet Strategy #1: How To Find Loosely Related Keywords To An Individual Keyword Phrase?
• 05:00 – Magnet Strategy #2: How To Get Top Level Information On A Group Of Keywords?
• 07:00 – Magnet Strategy #3: How To Find The most worldwide root words with a list of keywords
• 08:50 – Magnet Strategy #4: How To Find Long Tail Keywords That Share A Unrepealable Root
• 11:25 – Magnet Strategy #5: How To Find Keywords That Would Potentially Come Up In A Phrase Or Wholesale PPC Campaign
• 13:25 – Magnet Strategy #6: How To See The Keywords In A Niche That Are Trending Up Over The Last 30 Days?
• 16:00 – Strategy #7: How To See The Keywords In A Niche Where No One Product Is Dominating Sales
• 16:00 – Strategy #8: How To Find Worldwide Root Words In An Overall Keyword Niche
• 21:15 – Strategy #9: Find Sub Niches By Searching For Root Niche Phrase
• 27:15 – Keyword Tracker Strategy #1: How To Track Your Organic Ranks Both Now And Historically
• 28:45 – Keyword Tracker Strategy #2: How To Track Your Sponsored Ranks Both Now And Historically
• 31:40 – Keyword Tracker Strategy #3: How To Track Your Relative Rank Between You And Your Competitors
• 35:00 – Keyword Tracker Strategy #4: How To Alimony Track Of Keyword Experiments And Campaigns
• 36:35 – Keyword Tracker Strategy #5: How To Trammels Your Rank 24 Times A Day With Variegated Browsing Scenarios
• 39:55 – Keyword Tracker Strategy #6: How To Cross-Check Search Query Performance With Keyword Tracker
• 43:00 – It’s Time To Start Using These Tips And Strategies!

Transcript

Bradley Sutton:

Today’s flipside edition of our Seller Strategy Masterclass, where we’re gonna go deep into keyword analytics and moreover a little bit of keyword research that you could use for enhancing your own product or plane finding new product opportunity. How tomfool is that? Pretty tomfool I think.

Bradley Sutton:

Do you wanna be worldly-wise to sync your listings that you create in Helium 10 to your Amazon worth in one click, including stuff worldly-wise to sync subject matter, which you’re not worldly-wise to plane edit. Now, in most listings on Amazon, you’re gonna want to use Helium 10 Listing Builder. Make sure to find out how to use Listing Builder by going to h10.me/listingbuilder. That’s h10.me/listingbuilder. Hello everybody and welcome to flipside episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton. And this is the show thats a completely BS free, unscripted, and unrehearsed organic conversation well-nigh serious strategies for serious sellers of any level in the e-commerce world. And this is flipside edition of our Serious Sellers Masterclass. No, that’s not what we call, we undeniability it the Seller Strategy Masterclass. Too many S’s here.

Bradley Sutton:

I sometimes nonflexible to alimony track, but this is something we’ve been doing once a month where instead of having to guess, we just go deep into very violating strategies, like things that you guys can do either with Helium 10 or with your seller inside worth that will hopefully help get your results. And today we’re gonna be mainly talking well-nigh some analytics. We’re gonna be talking well-nigh some keyword research and how you can plane do some product research while you’re doing keyword research. Now, you’ll notice I’m wearing one of the old school Helium 10 logos here, the throwback jersey version cuz we’re gonna go into a couple of tools in Helium 10 that were some of the original ones from like way when in 2017. One of them is Magnet and the other one is Keyword Tracker. But we’re not just gonna be doing only Helium 10.

Bradley Sutton:

I might, I might throw in a little bit of some Trademark Analytics or Search Query Performance in here too. But again, the point is whether you’re using Helium 10 or not, I’m sure you might have wangle to some kind of tool that has very similar strategies. And these are strategies that every level of Amazon sellers and plane Walmart sellers need to unquestionably take. Everything I talk well-nigh today pretty much can be unromantic to both Amazon sellers and Walmart sellers. Let’s go superiority and get into the first one. First one, real simple, How to find loosely related keywords to an individual keyword phrase? So maybe you just have this random idea of a keyword or you’re once selling on Amazon and this is your main keyword for your niche. What are you going to do in order to find loosely related keywords?

Bradley Sutton:

You’re gonna enter Magnet. All right, so for example, what I’m doing here on the screen, those of you watching this on YouTube I just typed in gothic decor, and now there are, what do we have here? Let’s see, scrutinizingly 5,000 keywords that came up. Now, these keywords come from other products that are ranking highly for gothic decor. Where are they moreover showing up for in organic results? Where are they showing up for in Smart Complete, we’re gonna talk well-nigh that a little bit later. And of those products, what are some other keywords that show up as Amazon recommend? All right, so this came up with 4,000 keywords. This would take me forever to go into, but all I would have to do is like maybe throw in a couple of filters here. Like maybe, hey, show me keywords that are at least 400 search volume, for example, right?

Bradley Sutton:

And then if you start scanning here, I’m pretty sure you’re gonna come up with some keywords that maybe you didn’t find in Cerebro. And some of these might be maybe not for your product. Like if I had a sepulcher shelf. Some of these might not be relevant, but others could be loosely relevant and ou might wanna get alphabetize for it if nothing else, at least to show up for increasingly products in your sponsored ads. Like for example, I entered in gothic decor. Squint at this one. Weird candles. That’s unquestionably a interesting potential product line extension. If I was in the gothic, if I was in the gothic category, I haven’t plane sorted anything here, and I’m once coming up with other interesting keywords that could be withal the lines of gothic decor.

Bradley Sutton:

We’ve got Raven Decor, Baroque decor came up as a keyword here. Squint at this one. Taxidermy butterfly. Yeah, I guess that could qualify as gothic decor. We’ve got tomfool random things. So there’s a thousand people searching for that keyword. I probably never would have found that keyword and put it in my listing, but hey, who knows? I might be relevant to at least 1, 2, 3 customers a month for that keyword, who might buy the product and just think it you got 50 of those in your listing, it’s flipside 50 orders for you. So don’t sleep on some of these loosely related keywords. Strategy number two today is how to get top level information on a group of keywords. All right, so like, let’s say I was searching in Cerebro, let’s say I was searching in Trademark Analytics inside of Helium 10.

Bradley Sutton:

Let’s say I’m using Google Trends, Pinterest, whatever. I just compiled this list of maybe 10 random keywords that are in variegated departments. Well, what you can unquestionably do in Magnet is you can unquestionably enter in multiple keywords at once. So for example, right here I entered in sepulcher shelf gothic decor within egg tray, collagen peptides, garlic press, completely unrelated keywords. This is in the analyzed keywords. So there’s two tabs in Magnet, and everybody uses the first tab. I’d say like 95% of people, 95% of you don’t plane realize the second tab plane exists. So analyzed keywords is for inward up to 200 variegated keywords at the same time. And this is not forgetting like keyword extensions or increasingly ideas. This is just for those entered keywords that I put in. What are the top level information? Like let’s say, hey, I wanted to find out what’s the Trademark Analytics information for these keywords?

Bradley Sutton:

That’s, that’s what’s gonna come up here. Maybe I want to know what is the search volume? What’s the search volume trend. What’s the title density of this keywords? So if without having it going and searching for relevant or similar related keywords, this just gives me the top level information for any keywords. They don’t plane have to be related to each other. So that’s strategy number two. When would you use that? You might just come up with a random idea of a keyword and you’re wondering, Hey, I wonder what’s the search volume on this? Or maybe you’re, you’ve been doing researching, like, these are some random 30 keywords that I came up with on ideas, and I’m just curious, what is the search volume on Amazon for them? You would just paste them all in here, and you’d get that within like five seconds.

Bradley Sutton:

All right, strategy number three, how to find the most worldwide root words with a list of keywords. So let’s say I have been doing keyword research in Cerebro or again, somewhere else, or I pull out the top keywords from my competitor’s product, and I’m just wondering, Hey, what are the worldwide root words? Like is the word sepulcher in it a lot? It’s the word gothic. All right, so that I know it can kind of sometimes requite me an idea of the niche and moreover tell me which keywords are important. So, like I said, in that same wringer tool, what you’re gonna do is you can paste, like I said, up to 200 keywords. So here I did 150 keywords. I’m gonna go superiority and click unriddle keywords. So I just pasted this whole list. It took me only two seconds to come up here.

Bradley Sutton:

And yes, it’s giving me all the kind of like information on these keywords, but what I’m looking at is the Word Frequency. This is a widget that shows up on the top right whenever you enter in searches in Magnet. And what this is showing me is the frequency of the variegated root words. So out of all these 150 phrases, the word decor showed up in 55 of them. The word shelf showed up in 25. The third highest root word was gothic with 21 sepulcher with 16. So now all of a sudden, I have a little bit largest picture of this group of keywords that whatever is the way that you found it. Like I said, maybe it was, are your competitors, maybe it’s a list of all of the search terms that you’ve converted for in PPC. And then you’re like, Hey, what is the root word?

Bradley Sutton:

So maybe I can make some Wholesale Campaigns based on. There’s so many variegated ways that you could use this information, but again, this is probably something that most of you didn’t realize. How would you do that normally, right? You take 150 keywords. I mean, sure, you can maybe spot, oh yeah, I see sepulcher a few times, but you don’t really know unless you’re counting one by one. So this is just a super easy way in order to get some information well-nigh a group of keywords. The next one is how to find a long tail keywords that share a unrepealable root. Long tail keywords that share a unrepealable root. All right, let me kind of explain this. So I’m gonna throne when here into Magnet, and let me enter a keyword, for example.

Bradley Sutton:

Let’s just go with coffin. So I’m gonna start with coffin, and I just want to find long tail keywords that start or that share this root. So I’m gonna go superiority and run a new search for coffin. And what I’m going to select here is I want every keyword that unquestionably starts with or contains coffin. So I’m going to go right here into this phrases containing, and I’m gonna type in coffin. And that is gonna filter lanugo this list of 6,000 keywords and how many keywords have coffin. Wow, 2400 keywords Helium 10 found that have the word sepulcher in it. And then from here, I can just go superiority and I can sort it by search volume, and I’ll be like, okay, what’s the keyword on Amazon with the word sepulcher in it that is searched the most?

Bradley Sutton:

Coffin nail tips. Not sure what that is. I think it’s like a eyeful supply product. All right, squint at the number three, printing on nails coffin. So obviously sepulcher is kind of a, a hot thing in the nails category. And then I can just protract on here, and I’ll probably find something I didn’t plane think well-nigh here. Sepulcher backpack. What the heck is a sepulcher backpack? I have no idea that showed up here. The other thing I can start filtering out, like, Hey, what are all of the keywords that have sepulcher in it that have at least 300 searches? And let’s just say a Title Density smaller than four. Title Density ways how many listings on page one have that in the title? Now that, that filter that I just mentioned takes that list of 2,500, and now squint at this, it brings it lanugo to only 76 keywords.

Bradley Sutton:

All right, now I’m getting to the nitty gritty. Here we go. Here’s an interesting one. Sepulcher zen garden, coffin, jewelry box, coffin, shelf large. I unquestionably have a product that has that’s a sepulcher shelf large. But anyways, this is just a unconfined way to find out how many keywords on Amazon have some kind of search volume where it shares a root keyword. Next strategy, how to find keywords that would potentially come up in a Phrase or Wholesale PPC Campaign. Alright, Phrase or Wholesale PPC Campaign. So let’s just say that I’ve got a keyword. What do you think we should do? We’ve been doing a lot of gothic stuff, so let’s just say sepulcher decor, right? And so I’m just curious, is it worth it to make a Wholesale or Phrase Wayfarers like how many possible combinations could come up in a Phrase Wayfarers or potentially some of them from a Wholesale Campaign?

Bradley Sutton:

So what I’m gonna do is I’m gonna go when into Magnet, and let’s just go superiority and enter sepulcher decor. Now, if I just enter sepulcher decor all the related keywords potentially relatable keywords, so sepulcher decor are gonna show up, but how I can find the ones that would show up in a PPC wayfarers for Phrase? I am going to select the match type of smart complete. And then I’m gonna wield the filters. And this takes my list of 4,000 keywords. And this probably put it to really low squint at this, 26 keywords. Now this is what’s super cool. These are not 26 keywords that start with sepulcher decor or that end in sepulcher decor. It’s all of these keywords that have the two words, sepulcher and decor and potentially plural forms of this keyword in the phrase.

Bradley Sutton:

For example, squint at this. We’ve got sepulcher shaped decor. Squint at that, Magnet here. Plane split the word up with shaped inside of it. But it recognizes that sepulcher and decor in there. If you were targeting sepulcher decor, a wholesale or phrase match potentially phrase match wayfarers would potentially show it, not in all cases. Other keywords in there was like sepulcher decoration, Coffin, home decor spooky sepulcher decor. There’s a lot of keywords that are showing up. These will all show up in like a PPC, and they’re kind of like longer tail versions of the, the keyword that I had entered in, which was sepulcher decor. By the way, this is number now, number six, maybe I’ve washed-up a keyword research in Magnet for, again, the word sepulcher decor. And I’m just wondering for all the related keywords to sepulcher decor, which of the keywords that are most trending over the last 30 days?

Bradley Sutton:

Super simple to do. This just takes a couple of clicks. I would go in here to Magnet, and then once I get the search results, I am going to sort in descending order by search volume trend. So this is basically taking this week’s search volume and comparing it to one month ago. So for example, this keyword here, woebegone glass box, I don’t plane know what the heck that is, is up 800% over last month. Large zengarden is up 141% from last month. Spooky stuff is up 100%. So whatever search you have washed-up inside of Magnet, just find that search volume, trend button, sort it in descending order, and you’re gonna see what are the keywords that have increased the most in search volume from this week or today compared to this time last month. It just takes this week’s search volume subtracts, last week’s search volume, and then sorts it kind of indc descending order without you having to squint at the historical search volume and do variegated calculations.

Bradley Sutton:

By the way, speaking of search volume here, here’s flipside thing you can do. This is not plane one of the strategies on my list. It’s kinda like a bonus strategy, but squint at Walmart and Google Analytics search volume right here within Magnet. And the way you do that, anywhere where you see search volume, just click the button. Like, here’s a keyword, plastic cauldron. I don’t plane know what that word means. You hit this search volume button, and the one that shows up here is the history of the search volume. So I can see this is obviously a huge product virtually Halloween time, whatever the heck this means. And then the rest of the year, the search volume’s virtually like 1000. But if I wanted to see what it is on Walmart, I would hit this dropdown and I would hit the Walmart, and I could see, again, it’s very upper virtually the same time on Walmart and the rest of the year pretty low.

Bradley Sutton:

If I want to see Google Trends, what is the kind of like history here, very similar except on Google, it unquestionably starts trending in, looks like plane in August. And then the rest of the year it’s kind of dead. So of course, Helium 10 is primarily for selling on Amazon, but don’t forget you can get some information well-nigh Walmart and some Google information as well, right within Magnet. Next strategy we’re gonna be going over today is how to see the keywords in a niche where no one product is dominating sales. No one product. So let’s just stay here in this sepulcher results here. And I am going to be going over this first two columns. And this is only if you have like a diamond or scale your merchantry plan.

Bradley Sutton:

You are gonna see Trademark Analytics, total click share, and total conversion share. So what I would like to do is I wanna see the ones that have the total conversion share, the top three totally, maybe a minimum of like 1%, but a maximum of like 15%. And what that is going to show me is it’s subtracting up the total conversions, the total sales of the top three click products. And if I were to add them up, there totally are less than 15% of all of the sales for the keyword. What is that? I hope you guys can understand this and picture this. Why would that be important? Well, I mean, I could unquestionably go for the, the opposite, but why I like looking for this is I’m thinking like, Hey, the top three click products are only getting 15% at most of the sales.

Bradley Sutton:

That ways 85% of the sales are wide unshut for other people on that page. Potentially somebody might consider that as kind of like lower hanging fruit, You could unquestionably go the opposite. Maybe you wanna find a keyword where one product or the top three products are dominating like 90% of the sales. And if you think that when you find those three products, which you can moreover do here in Magnet, that they’re not doing something that’s really looks good, like they’ve got some garbage listings and crap keywords and stuff like that, well, maybe you’re gonna be like, oh, man, this is like taking snacks from a baby. I’m gonna be worldly-wise to steal these sales considering these guys who are just superincumbent this market don’t plane know how to put together a listing. So you can like, squint at it both ways.

Bradley Sutton:

There’s not like a right or wrong way, but in this case, what I did was, I did a minimum 1%, a maximum of 15%, and then squint at some of these keywords that have come up. For example, a lot of these are kind of generic keywords, and it kind of makes sense goth accessories, if I were to add up the top three it’s only 14% of the sales that they make up. And I can unquestionably see what those three products are looks like here. Once I click on the Trademark Analytics graph, I can see that as of last month, the top three for this niche was a woebegone gothic vintage ring set. It had 11% of the conversions. This was last month, by the way, not this last week. Like, like the Magna was showing me, and the number two was only a 4% a punk waist whup chain, whatever the heck this ugly thing is that only had 4%.

Bradley Sutton:

So then just based on this information, now all of a sudden I’m like, Hey, it’s wide open, the sales here. Like, I just gotta find what people are looking for and hopefully I can capture the largest part of sales for that keyword. So this is coming directly from Trademark Analytics. You can unquestionably do this on your own without helium 10, but it’s just kind of a little bit nonflexible considering you’d have to download 1 million lines of information, make like a pivot table, and do some formulas to add up the percentages and stuff. But if you have Helium 10, then obviously it’s much largest to it here where I can just enter in a couple of filters. All right, the next strategy I want to go over right now is how to find worldwide root words in an overall keyword niche.

Bradley Sutton:

So like, if I did one of those massive searches, like here I did the sepulcher search, right? And I’m just going to go and I just want to see what are the most worldwide keywords in here other than sepulcher that are sepulcher related or sepulcher decor related keywords. And again, the same place that I talked well-nigh earlier, that you squint under the unriddle tab, plane under the fine suggestion tab, it’s the same place I’m going to go to word frequency. Super simple. I don’t plane have to click anything. As soon as I get into any niche of keywords, all I have to do is squint at this word frequency to see what are the most worldwide root words here. And I can see right here for this market, it’s coffin, it’s decor, it’s Halloween, and then again, you’ll find stuff that kind of like surprise you.

Bradley Sutton:

I’m like, what the heck is this board? It says, board, B O A R D is the number three out of all these keywords, 312 of them have boards. So watch this. If I’m just curious what the heck keywords with workbench are coming up, I just click the word board. And what’s gonna happen is, it is automatically gonna filter this whole list of keywords, and it’s going to show me all of the keywords that have the word, word workbench in it. And now it kind of makes a little bit increasingly sense. I see woebegone sepulcher letter board, I see letter workbench with stand, I see giant letter board. So probably what’s happening is there’s a number of products that are doing well for sepulcher decor that are unquestionably sepulcher letter boards. And so they’re moreover ranking for all of these workbench related keywords.

Bradley Sutton:

But again, I didn’t know that two minutes ago, just by looking at that root word frequency. Now I got some uneaten insights into this niche. The last thing I’m gonna talk well-nigh today is finding sub niches by searching for root niche phrases. Now this can be wide open, and you could just literally do this all day long. And this is increasingly of product research using one of our Keyword Research tools. So for example, maybe you’ve noticed that sometimes in some of your products, there’s a span, a lot of Spanish keywords that come up, and one of them in a lot of supplements or, or regardless of what kind of products in clothes, one of the root phrases that might, you might see often in Spanish keywords that show up in Amazon USA is “para mujeres.”

Bradley Sutton:

That ways for women, I mean, you see that in, in English, right? Like gifts for women, this for women, that for women, whatever, for women, right? But if you wanna go a little bit increasingly niche, like what are people searching for para mujeres, all right, watch this. I’m going to hop into Magnet and I’m going to type in para mujeres. And then I’m going to hit and get keywords. Let’s go superiority and run a trademark new search. Somebody in my worth had searched for para mujeres already, so maybe somebody has found this. Now what I’m going to do is I’m going to say, show me all of the phrases containing para mujeres. This is similar to flipside strategy that I told you about. And let’s see what we have coming up here. 467 keywords that have para mujeres in them.

Bradley Sutton:

This is just one example. We’re gonna do flipside example. The number one keyword guys, and this should not be slept on. This is a Spanish keyword that has 8,000 search volume, 8,000 search volume vitaminas para mujeres. So vitamins there’s some keywords that I can’t really mention on the air here. Here’s flipside one. Oh my goodness, you guys watching on YouTube might get a kick some of these 10 tennis para mujeres with platform. I love that. That is a Spanglish keyword. So tennis I’m thesping it ways like tennis shoes, for women. And then it says, with platform, it’s like, it has Spanglish in it. Here we go, perfumes para mujer.

Bradley Sutton:

That’s a cart is like I think like a wallet, right? That like a agenda, like, like a notebook or diary, or not diary, like a planner, right? Isn’t that what that means? I don’t know. But anyways, all of these keywords are, I gotta get off this page cuz there’s, there’s some kind of PG 13 keywords on this, which is Helium 10 doesn’t filter these out, but that’s one of them. Like, let’s say that you are in a niche where you deal with a specific kind of let’s just say material, right? And you want to know what are people searching for in this material? Like let’s say you make bamboo products, So I’m gonna go into here and I’m going to type in bamboo. Cuz I know my factory can produce bamboo products and I have no idea what bamboo product I want to come out with, but I want to go with what the demand is.

Bradley Sutton:

So what are people searching for that have the word bamboo in it? Same thing. I enter bamboo for the search. I go into phrases containing, I type bamboo and I hit wield filters. And then maybe I want to know I bet you this number’s gonna be high. Let’s take a squint here. Yeah, 6,000 keywords start with bamboo. So the next thing I wanna find out is like, you know what? I wanna know the keywords that not many people have in their title. So I’m gonna put a max title density of three, and let’s just say minimum search volume of 1000. Let’s go superiority and wield the filters. And this takes that list of 6,000 bamboo keywords that have bamboo in it lanugo to 69. Now I’m going to sort by descending order the search volume and let me just read out to you guys listening, what are some of these keywords that have come up?

Bradley Sutton:

Bamboo brush. What the heck is that? I’m unquestionably gonna squint at that. Bamboo brush. Oh, it’s like a, like a hairbrush that’s made out of bamboo. Okay, I see what that is. All right, so the crazy thing well-nigh it is it would seem saturated, right? But guess what? It’s gonna be easy. If I wanted to make this product, it wouldn’t be that nonflexible to get on page one. Why? Considering the title density is only three out of 50 listings on page one. Only three people unquestionably have the word bamboo skim in it. What are some other keywords here that showed up? Bamboo cooking utensils, bamboo plants live bamboo organizer, bamboo socks men’s I love bamboo socks, by the way. Bamboo hairbrush for hair growth. What? So if you’re losing your hair and you use a bamboo hairbrush, it’s gonna help you grow your hair back, or I gotta alimony that in mind.

Bradley Sutton:

That’s interesting for the future use right there. Bamboo sleep sack, bamboo utensil organizer, some of these guys like could be very product ideas. And all I did was I entered in one keyword bamboo considering like I know I can make bamboo. And then I entered a minimum search volume. I entered in title density, and now I’m coming up with product ideas that a few minutes ago, I didn’t plane know existed. I’m just looking up some of these, these are, are kind of like fascinating. So many variegated bamboo combs and bamboo skim keywords. Here’s flipside one. Glasses with bamboo lids and straw. The list goes on and on. I scrutinizingly could just make an episode well-nigh this bamboo niche and what product we should, we should launch, but this was all from me just inward one keyword into Magnet.

Bradley Sutton:

All right, so guys, Magnet is one of our most OG tools here at Helium 10. You guys need to be using it. Now, the other OG tool that we have is Keyword Tracker. So let’s just do six strategies with Keyword Tracker. Strategy number one, and again, this is scrutinizingly any tool out there has some kind of Keyword Tracker. And so like if you guys for some strange reason are not using Helium 10, use whatever you tool that you have in order to do the strategies I’m well-nigh to talk about. Simple one. Let’s just alimony it basic. For those of you who trademark new strategy, number one, how to track your keywords, your organic ranks, both now and historically, all you have to do guys, is enter in your product and just enter a keyword. And then now the wondrous thing is, is you might think that and unquestionably that’s the way it is with most Keyword Trackers, it’s only gonna show me the ranks as of today, no, I’m showing you guys right now on the screen, my sepulcher shelf.

Bradley Sutton:

I’ve of undertow been tracking sepulcher shelf for like two years, but if I had just entered the word sepulcher shelf into Helium 10, it’s unquestionably going to go superiority and show me the ranks since Helium 10 has been tracking that keyword. Going when maybe one year, potentially going when plane two years, it’s going to show me where I have been ranking for sepulcher shelf. So that is super important. Real quick and simple, whether you’re selling on Walmart, whether you’re selling on Amazon, get your product in there, get your keyword in there and instantly you’re going to get once every 24 hours going forward and going backwards, what you were ranking at organically, same thing. How to track your sponsored ranks, both now and historically, it’s the same word-for-word thing. Once you enter that in, guys, there is this other graph that people sleep on.

Bradley Sutton:

I was showing you the organic rank over here on the right hand side, all the way on the right hand side, there’s the sponsored rank. So then now I can see, hey, where am I showing up in sponsored rank for this keyword or this product? So this is something really important to be worldly-wise to track. Your sponsored rank, that’s unquestionably something that you have a little bit increasingly tenancy over as far as where you show up based on maybe like what you’re prompting in PPC, right? Your organic rank. It’s nonflexible to just like transpiration that the right away, but hopefully you can understand how tracking both organic and sponsored can help you considering you’re gonna want to take deportment at least on the sponsored rank to get when to the top of the page on some of them.

Bradley Sutton:

And so it’s important to know when you fall off the top of the page. Now, one thing I mentioned is that I can squint when historically at either of these numbers, so it’s important to understand how to do that. Once I click into one of these graphs. By default, it’s only showing me like the last 30 days, but I like clicking one year or plane all time based on how much information Helium 10 has. And I can see what this product has been doing over the last couple of years. So I could see maybe correlate what’s been going on with my sales compared to my keyword ranks. And this is unquestionably a strategy in itself. Take a squint at your sales graphs, your BSR charts, whatever historical information you have, and then squint at your peaks and valleys of sales, and then try and correlate that with the peaks and valleys of your keyword ranks for variegated keywords.

Bradley Sutton:

And then you’re gonna be worldly-wise to see which keyword ranks really unauthentic your sales and some maybe you think are well-expressed your sales and art. So like for example, if you on stereotype in a one month were unchangingly selling 10 units a day, right? But then all of a sudden the next month you jumped up to 20 units a day and maybe you weren’t doing anything increasingly in sponsored ads or you weren’t sending outside traffic. Well, what that ways is you must be converting increasingly for increasingly keywords. That’s probably one of the sources of your increased sales. And you don’t know necessarily which keywords are the ones that you’re getting increasingly impressions for, right? All you gotta do is squint at the top keywords that you were tracking and then compare last month with this month. Hey, where did I increase? Where did I stay the same?

Bradley Sutton:

And the ones that increased, Hey, you’re probably getting increasingly sales for there considering that’s what makes you increase in rank is getting increasingly sales. Conversely, if your sales start going down, well squint at your Keyword Tracker and find what keywords that you lose rank where did you fall off of page one, and then do what you can to try and get that rank back. Strategy number three out of six here is how to track your relative rank between you and your competitor. So sometimes relative rank is scrutinizingly as important, or plane in some cases increasingly important than where your organic rank is. Considering I want you to think well-nigh this. Let’s just say sepulcher shelf is the keyword word, right? If you were typing in sepulcher shelf and you were searching for an word-for-word sepulcher shelf, right? A small sepulcher shelf, well, you as a proprietrix you’re not looking at the bat shelfs or the spider shelves or the sepulcher letter boards or the other products that are showing up on those first results.

Bradley Sutton:

Those are scrutinizingly like invisible to you. So let’s say page one, position one is a makeup sepulcher shelf. It’s scrutinizingly as if page one, position one doesn’t exist to you as a buyer, considering that’s not what you’re looking for. The very first small sepulcher shelf that shows up on that page for this customer, that’s like page one, position one in their mind. Does that make sense guys? It’s important that you understand this concept, right? So not everybody on page one is your competitor. I’ve used the example of according, it’s a little bit easier to understand than the sepulcher shelf niche, right? You type in accordion on Amazon, there’s professional $600 accordions and there’s $20 kids accordions. They are not competitors of each other. So let’s go superiority and search that on Amazon.

Bradley Sutton:

I wanna show that to you guys. So I’m gonna go superiority and type in Amazon here, accordion, there we go. Accordion. I hope I spelled that right. So let’s just say I am looking for a professional accordion, right? I midpoint the mariachi wreath or whatever, right? Page one, position one for me is this one, which unquestionably happens to be page one, position one, but what’s page one, position two. In other words, what’s the second product I would consider on this search results? It’s not this second or third one that’s showing up here. These are $30 kids, accordions. I would never in a million years buy a kids accordion if I’m in a mariachi wreath and I need to replace one. No. So the second one on this page is this one, right? That I see as a buyer. So it’s important to understand relative rank sometimes is plane increasingly important than your organic rank.

Bradley Sutton:

If there’s a lot of variegated kinds of products on the page, you wanna have from your uncontrived competitors relative rank of number one, meaning that you are the first product on that page from your main competitors that you know you’re competing with the sale. So how do you do that inside of Keyword Tracker? Well, the first thing you’re gonna have to do is you just add your competitors. You can add up to five. And so I would say add your main competitors. And then what’s gonna happen is you squint here at this relative rank, like I put in just one competitor here. And on this my main keyword, I am two out of two. That ways I am not first, I am not the first one. If I want, if I’m curious well-nigh where I am ranked now, if I’m tracking my competitor, I can unquestionably see over time where I have ranked compared to where my competitor has ranked.

Bradley Sutton:

And squint at this, my competitor’s superincumbent it. They’re unchangingly page one, position one, and I’m like, languishing virtually position 14 and 13 and, and things like that. So this is an important metric to be worldly-wise to track your relative rank. Now, how to alimony track of your keyword experiments and campaigns. What I do a lot is I run experiments, like maybe I’m going to go superiority and transpiration my title, or maybe I’m doing a campaign, a Google wayfarers where I’m targeting a unrepealable keyword. I’m, I’m hoping that by running Google ads with keyword that it might help my ranking or whatever the specimen is, maybe I’m going to increase my PPC spend. Maybe I’m subtracting keywords to my search terms. Well, if you start doing these experiments, what I want you guys to do is on the keyword that you did the experiment right here, there’s a sawed-off that says add a note.

Bradley Sutton:

So for example, let’s take a squint at goth stuff. Squint at this. I put a note here on January 26th. I was not indexed for stuff nor goth stuff. And so I widow it to subject matter, and then I confirmed it worked, and now I was indexed as of 126. And so now I can search my Keyword Tracker history to see what did that do with my my keyword ranking, By getting alphabetize for that did I maintain ranking? So I don’t plane remember doing that. I know I’m the one who had to, I’ve washed-up that, but I literally do not remember doing that. That was only three months ago. So maybe your memory’s largest than me, but are you gonna remember what you did last year? So if you’re looking at historical information and you’re wondering, Hey, well where did this peak or go, oh, maybe it was considering I was doing a campaign, you’ll be worldly-wise to now go when and squint at your notes for the Keyword Tracker to see if you were doing a unrepealable wayfarers at the time.

Bradley Sutton:

Now, flipside important thing, super, super unique full-length of Keyword Tracker is the boost. So depending on the variegated plan you have, you have up to a unrepealable number of boosts. And what uplift is this rocket ship that you see on the left hand side of any keywords, and I highly recommend turning it on for your main keywords every 10 days. And the difference is when you do that, now we are checking your ranks every hour of the day, 24 hours a day, instead of like, for example, just once a day. So you can see right here the difference of what I was just having Keyword Tracker on just checking once a day as opposed to when I was checking every 24 times a day. There’s so many different, increasingly data points here and so much increasingly movement on the keywords.

Bradley Sutton:

Now you might be wondering why is it different? You’re like, people say that all the time. Like, Hey, I saw Keyword Tracker and my rank is different. It Keyword Tracker is wrong. Keyword Tracker is never wrong. First of all, considering it is showing a real rank somewhere. Is it showing the rank of your word-for-word computer? No, we’re not using your computer to trammels the rank. we have our own ways to trammels rank, right? But we are checking variegated addresses, variegated browsing scenarios. Like do you know that if you were in incognito mode in the Chrome browser compared to the Amazon mobile app, right? You could see two variegated ranks, plane if you’re in the same house and have the same address. If you are in New York, potentially you could have a variegated rank for the same keyword and same product as somebody searching at the very same time in Boise, Idaho or something, right?

Bradley Sutton:

Some people say, oh, it’s by zip code. It’s not plane by zip lawmaking guys, potentially, you could have variegated ranks, it’s not gonna vary by much, but I’ve seen variegated ranks within variegated addresses in the same zip code. Like I entered one time the Helium 10 office, and then I entered in an write like two blocks away, variegated ranks. One was like 16, scrutinizingly like 14. So there’s nothing, there’s no value in trying to trammels every single potential write out there. But what’s important to have is a unstipulated idea of what’s going on with your rank. And the weightier way to do that is by having uplift on so that Helium 10 is randomizing 24 times a day, variegated browsing scenarios, variegated addresses on checking where your product is showing up. And what you wanna see is you wanna squint for these big, huge changes.

Bradley Sutton:

And we undeniability that the Amazon search shuffle. So if you overly see a Keyword Tracker graph where you have uplift on, and you see these crazy up and down, like one hour, it’s ten one hour, it’s 100 when to nine, then it’s when to 87. That’s what we undeniability the Amazon search shuffle, where sometimes based on variegated browsing scenarios, Amazon is kind of showing you all over the place. There’s nothing you can really do to “fix that”. You just gotta kind of wait, wait it out, and then Amazon usually stabilizes without a couple days. But then instead of having low sales and you wondering what’s going on, why is my impressions down? Why are my sales down? If you had uplift on a Keyword Tracker five times out of a 10, that’s one of the main reasons on why your sales might be down, is considering your ranks are not resulting wideness the whole marketplace that you’re in.

Bradley Sutton:

The last strategy here I wanna talk well-nigh is how to cross-check Search Query Performance with Keyword Tracker. So for example, Search Query Performance is something that you only have if you have Trademark Analytics. So let’s go right here into Search Query Performance. And I’m looking at my word-for-word sepulcher shelf, And I’m looking at the weekly one, the Search Query Volume is one of the ways that Amazon measures people who type this into the search, right? But it moreover includes people who like clicked when on their browser, they refreshed it, they came back, et cetera, et cetera. There’s like a lot of things that go into this metric. This is normalized search query volume. We, we had an episode where we went all into this, all right, so I’m not gonna go too much detail, but basically if I see, for example, this keyword here, sepulcher shelf has 3,500 search query volume, and then my impressions is 4,000, well, that ways that not only I’m showing up increasingly than one time every time somebody searches.

Bradley Sutton:

And the way I can correlate that with Keyword Tracker is okay, I must be showing up for both organic on page one and sponsored on page one. So if I click here in my sponsored rank history, I can see that, yeah, a lot of the time I’m on page one. So that makes sense. I’m getting increasingly than one impression for every search considering I’m showing up multiple times on page one. So flipside way to squint at this is like, take a squint at this keyword here. Goth Shelf. I had scrutinizingly 600 search query volume or not I had, but Amazon had 600 people who typed this in or who click refresh on their browser or whatever, but I only had 215 impressions. So maybe I’m wondering like why am I not showing up every single time that somebody is inward this search?

Bradley Sutton:

Well, you know what? Let’s go to Keyword Tracker. And if I was searching, or if I was tracking gothic shelf, sure enough, sure I was, let’s go superiority and squint at my history of my organic rank and take a squint at this. A lot of the times I am not on page one, it is on page two, so it makes sense. Let’s take a squint at my sponsored rank. Am I plane showing up in sponsored rank here? Squint at this a lot. Most of the time I am not on page one. And a lot of what the search queries are showing you in Search Query Performance is page one and page two views. So now there’s a way where I’m like, okay, hey goth shelf, I think this is a valuable keyword. I’m looking at Search Query Performance, my performance is gonna squint good.

Bradley Sutton:

Now I squint at Keyword Tracker and I’m like, okay, my organic rank is not great. My sponsored rank is plane worse. Now I know maybe I want to put some money into my sponsored ad for this keyword so I can increase my sponsored rank, and then hopefully if I get some conversions, my organic rank will increase. How did that plane come to that conclusion? Well, I was looking in Trademark Analytics first. I married it with Helium 10 data, and now I was worldly-wise to make an educated visualization that hopefully is gonna bring me money. And at the end of the day, guys, that’s what it’s all about, right? We’re, we’re trying to make increasingly money on Amazon, we’re trying to make increasingly money on Walmart. So these are like I didn’t count, I think like 13 or 14 variegated strategies that we can do all related to keywords.

Bradley Sutton:

And some of it I hope was new to you guys. We learned a lot in Magnet. We learned a lot in Keyword Tracker. Whatever level of Helium 10 you have, you have full wangle to both of these tools. So I highly recommend getting in there into Magnet and Keyword Tracker, making sure you guys are tracking your keywords, making sure you guys are doing supplemental research in Magnet maybe for your existing products, maybe for new products, maybe to get new ideas. But the important thing is, so I want you guys to put into practice everything you learned today and then let me know in the comments unelevated in like a week or a few days or something, what tomfool stuff that you were worldly-wise to find considering you put into practice one of these strategies. Hope you guys enjoy this. I’ll see you in the next episode.

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